Our business was founded (and continues to operate), on the foundation of creating fair trade and sustainable opportunities for all stakeholders in the berry value chain in South Africa and abroad.
Our passion is adding value in Agriculture, and we do so by developing and deploying unique and sustainable go-to-market strategies which focus on maximising grower returns per hectare and across all grades of fruit. We also provide a fully integrated offering to growers and buyers (technical, packing, staging, marketing and distribution), thereby eliminating inefficiencies in the supply chain - making sure that our growers and clients share in the benefits of scale and shared resources we have to offer.
We firmly believe that, in order for our growers to thrive over the long term, it is absolutely critical for their harvest to be viewed in totality and for all grades of fruit to receive the same level of attention. To this end, Cfruit offers a full service for berries of all shapes and sizes and our facilities enable us to process and store both fresh and frozen fruit.